Our Story


Kelly Riley Design is a home decor shop specializing in handcrafted minimalist style wood signs and decor items as well as personalized gifts and apparel. Our wood signs are completely handmade in small batches in Western Massachusetts with attention to detail. With the recent addition of a CO2 laser, we are now adding 3d elements to our signs in addition to a variety of engraved and sublimation gift items as well. Check out our Collections!

Graphic Designer turned Maker


I first started creating signs after leaving my job as a graphic designer at a well-known paper company. My job was to create beautiful wedding invitations, birth announcements, social papers, business cards . . . and everything in between. This is where I developed my love of typography, layout design and lettering . . . and also where I became a perfectionist.

After leaving the paper company I decided to go back to school to further my graphic design education and that's where I started creating home decor pieces for friends. What started out as gifts has quickly turned into a craft business which continues to expand and grow its offerings. Each piece is created by me in my home shop in Western Massachusetts. I take great pride in the items that I create and I hope you love them as much as I love making them.

I am so grateful to my husband for his support in this career change. It has been tough at times, but it has also been totally worth it. I am so grateful for all the customers that make this new business adventure possible.

If you have questions or would like to work with me on a custom order, please do not hesitate to contact me. I'd love to design a one-of-a-kind piece for you!